BUCKI ROGERS
Brewed
A coffee house by day and a beer pub by night, Brewed is a local community hang-out spot located in the hip South Side District of Fort Worth.
Brewed serves local Texas coffees and local craft beers, but also prides itself on it's chef inspired, farm-to-table cuisine...breakfast, lunch and dinner. It was founded by four couples, friends from a local church, who wanted to create a space, where people could gather while enjoying great food and drinks. Brewed is filled with eclectic furniture found at local thrift shops which brings together its cozy, comfortable environment.
THE CHALLENGES:
A brand new concept, with six owners, no marketing plan, mix-message purpose and a challenging location.
THE SOLUTIONS:
• Introduced and executed a marketing strategy (never established at Brewed before)
• Grew brand awareness through day-part promotions
• Creatively showcased food and beverage selections (in-house & in-community)
• Focused on online and social media marketing through specials and events - pop-up marketing
• Established Brewed within its community with a "boots on the ground" marketing strategy
• Created successful and bold promotional campaigns centered around weekend/special event, to-go and catering
THE RESULTS:
• Individual day-part sales increase 19% with the focus of "the gathering place" for brunch, coffee & craft beers
• Quality of food was enhanced - made to order with fresh ingredients
• Implementation of marketing promotions through all day-parts, food quality & bar selection emphasis.
• Awareness was up, 14.2% for weekend brunch
• New location opened in 2020 at DFW Airport in Terminal D (new investors)
THE TACTICS:
• Brand Marketing Strategy
• Day-Part Messaging
• Food/Beverage Photography
• Website Design
• External Team/Vendor Management
• SMS Marketing
• Promotion & Print Collateral
• Advertising
• Social Media Promotions
• Local Store Marketing
• Apparel Design
• Unconventional Media