RALEIGH/DURHAM, NORTH CAROLINA
KODALUX was the premium film-processing alternative to the ''private label'' processing, owned by Kodak which serviced many retail giants such as Fred Meyer, Walmart, KMart, Publix, Kroger, Walgreen's, Hallmark and more. KODALUX was the most luxurious film process and it was used by famous photographers nation-wide, with only 10 premium processing labs. KODALUX's forward-thinking led them to the development of the Photo-Disc in the early to mid 90's, which catapulted photo processing into a new dimension. Benefiting from the Kodak name, KODALUX became a house-hold brand name with title sponsorships throughout the country in major events from Super Bowls to the Macy's Thanksgiving Day Parade.
Marketing and creative were in-house departments within Qualex, Inc., made up of employees and designers from the various advertising agencies within Qualex's arsenal. Sub-departments were engineered to split up the multiple brands under the Qualex name.
NOTE: Qualex, Inc. was the result of the merger between the photo-processing labs of the Eastman Kodak Co. and Fuqua Industries.