© 2019 Bucki Rogers

FRED'S TEXAS CAFE

FORT WORTH, TEXAS

Fred's Texas Cafe is a bona fide burger and beer joint located in the heart of Fort Worth, Texas, just west of downtown. The original Fred's (which back then was Ken's) on Currie Street was bought by Gari and J.D. Chandler in 1978. After 20+ years, their son, Terry (also known around Fort Worth as 'The Outlaw Chef') took over and introduced his love of  "Chuck-Wagon style cooking"  with new menu items inspired by the cooking he had been doing out in the cowboy camps on the local ranches and farms. Today there are a total of three locations - the original on Currie Street, TCU and North Fort Worth.

THE CHALLENGE:

To rebrand, reinvent and resurrect the rebirth of a 40-year old Fort Worth burger and beer icon, while maintaining the authenticity and unique culture of the original Fred's Texas Cafe concept (est. in 1978).

Original Logo

New Logo Design & Fred's Internal Purpose Statement

Cheeseburger Club, Fred 's Loyalty Card

THE OBJECTIVE:

Drive awareness. Drive traffic. Drive frequency.

Build up consumer loyalty among the existing customer base, while introducing and growing trial among new customers.

THE DETAILS:

Develop marketing and creative strategies, across all platforms to support

                   Burgers / Beer / Music

THE RESULTS:

• 113% growth in social media activity - Facebook and Instagram

• 21% increase in bar sales at all 3 locations

• Marketing/Creative Promotions which led to the following awards:

     - Best Burger in 2017 - FW Weekly

     - Best Queso/Chips and Hand-Cut Fries (Editors Pick) in 2018 - FW  Weekly/DFW.com

• Media awareness and publicity has risen 26% since 2017

Posse Email Rewards Club

Promotional Materials

New Menu Items

New Seasonal Food & Beverage Menu

New Food & Beverage Photography

Advertising & Promotion of Music Program

Fred's Currie Street - BEFORE Remodel

Fred's Currie Street - AFTER Remodel

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