Bennigan's Grill & Tavern

Founded in 1976, this Irish pub-themed American restaurant chain, by restaurateur Norman E. Brinker, was once considered on of "America's original casual dining concepts". 

Best known for its' Monte Cristo Sandwich and Copper Clover International Beer Quest, Bennigan's, once had over 300 corporate & franchise units within the US and a handful of international units. 

Steak & Ale

Also founded in 1976, Steak & Ale was one of the "original steakhouse" casual dining concepts, again from restauranteur Norman Brinker.

THE TACTICS:

• Brand Identity

• Logo Design - Rebrand

• Creative Decks & Presentations

• Creative Direction & Creative Lead (Team of 6)

• Brand Messaging

• Brand Photography

• Website Design/Development

• Email Marketing

• Environmental Design

• Signage Design

• Staff Recruitment Materials

• Sales Team Collateral

• National & Regional Advertising

• Free-Standing Advertising

• Outdoor Advertising

• New Concept Developments

• Social Media

• Local Store Marketing

• Franchise Marketing

• Uniform & Packaging Design

• Radio & Television

• Promotion & Print Collateral