© 2019 Bucki Rogers

CHELDAN HOMES

WHITE SETTLEMENT, TEXAS

Cheldan Homes is a family owned and operated home-builder, well established within the Fort Worth real estate community for over 25 years. They build homes with one single purpose, "to make home ownership simple while providing unsurpassed customer care".

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Founded by Joey Goss in 1993, Cheldan Homes corporate foundation is built around creating, buying and building homes at affordable prices from first-time homeowners to empty-nesters.

Revised Logo & Icon

THE CHALLENGE:

Rebrand and reimage the 25 year old company, incorporating Christian symbology within the architecture, marketing, graphics, logo, etc.

THE DETAILS:

• Redesign the logo include the ichthys

• Design new community signs, model home signs, billboards

• Focus all materials on family, value and community

• Must incorporate the company's signature 'red'

• Interiors should focus on the company's values/mission

Billboards, Model Home Signs, Burma Signs

Cheldan Corporate Headquarters - CURRENTLY

THE UPDATE:

• Client selected new redesign of logo and icon

• Pricing out signage underway

• Graphics, paints, furniture selections currently being priced out for budgeting purposes

• Implementation expected - Spring 2020

Cheldan Corporate Headquarters - NEW LOBBY CONCEPT

Cheldan Corporate Headquarters - NEW CONFERENCE ROOM CONCEPT

Cheldan Homes - SALES CENTER CONCEPT

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