CHASIN' BUFFALO
STEPHENVILLE, TEXAS
Chasin' Buffalo is a new casual bar and restaurant concept which captures the true spirit of Texas Cowboy Cuisine, with bold-simple-fresh flavors, made-from scratch meals, often found cooking over an open-flame grill. It showcases authentic classic beer selections and Lone Star grown liquors.
CBO encompasses a casual – “come as you are, stay for a while” atmosphere with comfortable spacious indoor/outdoor
dining, boasting a one-of-a-kind Texas patio. Serving as the local “outpost” for live entertainment, sporting events, game nights or just hanging with family, friends or co-workers.
Name & Logo Design
Vision Boards for the Initial Concept
A PLACE WHERE PEOPLE
GATHER, DISCOVER & SHARE...
A MEAL, A BEER &
A GOOD CONVERSATION.
Purpose Statement
THE CHALLENGE:
Develop a new restaurant concept centered around 'cowboy cuisine & drinks' within a fast-casual model inside a casual dining atmosphere.
Staff Uniforms
Staff Uniforms, Apparel & Accessories
Architectural Renderings
-Menu%2BChkPresW.jpg)
THE OBJECTIVE:
Name. Brand. Create. Build ... Promote.
THE DETAILS:
• Discovery + Naming + Brand Identity
• Establish Brand Position
• Logo Design + Tagline
• Food & Beverage Menu Flavor Profiles
• Concept Location(s) + Future Growth
• Execution of the Brand with the Building Architecture
• Development of Marketing Strategy
• Customer Demographic Wire-Frame