CHASIN' BUFFALO

STEPHENVILLE, TEXAS

Chasin' Buffalo is a new casual bar and restaurant concept which captures the true spirit of Texas Cowboy Cuisine, with bold-simple-fresh flavors, made-from scratch meals, often found cooking over an open-flame grill. It showcases authentic classic beer selections and Lone Star grown liquors.

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CBO encompasses a casual – “come as you are, stay for a while” atmosphere with comfortable spacious indoor/outdoor

dining, boasting a one-of-a-kind Texas patio. Serving as the local “outpost” for live entertainment, sporting events, game nights or just hanging with family, friends or co-workers.

Name & Logo Design

Vision Boards for the Initial Concept

A PLACE WHERE PEOPLE

GATHER, DISCOVER & SHARE...

A MEAL, A BEER &

A GOOD CONVERSATION.

Purpose Statement

THE CHALLENGE:

Develop a new restaurant concept centered around 'cowboy cuisine & drinks' within a fast-casual model inside a casual dining atmosphere.

Staff Uniforms

Staff Uniforms, Apparel & Accessories

Architectural Renderings

THE OBJECTIVE:

Name. Brand. Create. Build ... Promote.

THE DETAILS:

• Discovery + Naming + Brand Identity

• Establish Brand Position

• Logo Design + Tagline

• Food & Beverage Menu Flavor Profiles

• Concept Location(s) + Future Growth

• Execution of the Brand with the Building Architecture

• Development of Marketing Strategy

• Customer Demographic Wire-Frame

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Collateral Materials

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